We empower advertisers
to create customer experience
through

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  • WHY US

    In today’s world, the growing amounts of data and the ever-increasing possibilities offered by suppliers of technologies make advertisers require the support of independent specialists.

    %
    OF MARKETERS THAT EXCEEDED
    THEIR REVENUE GOALS WERE
    USING PERSONALIZATION
    - FORBES
  • We help to define the strategies for collecting and using data, choose and implement the technological solutions meant to create positive customer experiences and deliver business goals.

    -x
    TIMES HIGHER RETURN ON
    INVESTMENT DUE TO
    DATA-DRIVEN PERSONALIZATION
    - MCKINSEY
  • We have vast knowledge and experience in the scope of managing data, technologies and the ways they are used, including programmatic channels. It allows us to carry out projects which create a strong foundation for data-driven marketing in any organization.

    %
    OF CONSUMERS SAY
    PERSONALIZATION PLAYS A ROLE
    IN THEIR PURCHASING DECISIONS
    - INFOSYS

IDEA

We believe that effective data-driven marketing is based on three key, interconnected components which allow advertisers to conduct personalised communication.

  • Own data ecosystem based on 1st party sources, allowing for a better understanding of consumers
  • Tailored and integrated solutions for gathering, analyzing and activating data
  • Orientation on precise communication with a single consumer, using adequate measurement.

We conduct audits, workshops and deliver projects in each one of those three areas.

KNOW
CUSTOMER
BUILD
TECHNOLOGY
DELIVER EXPERIENCE
& RESULTS
  • KNOW CUSTOMER

    Leverage the full potential of your data

    Gather your knowledge of the consumer – who are they, what are their views, needs, what stage of the purchasing path they are currently at.

    DTA helps identify and evaluate the available sources of data with the purpose of understanding your new and existing customers better. It validates existing and potential sources of data and adapts them to your marketing communication.

  • BUILD TECHNOLOGY

    Use the right tools to ensure effective communication with the user.

    Choose and adapt technology to your needs in terms of collecting, managing, analysing and activating the gathered data.

    DTA helps in choosing, implementing and integrating the tools which are most suitable and adapted to your needs and purposes: DSP, DMP/CDP, SSP, ad server, marketing automation and site-analytics. We cooperate with leading technology suppliers which allows us to adapt our solutions to particular requirements without bias.

  • DELIVER EXPERIENCE & RESULTS

    Check how your datatech ecosystem benefits consumer’s experience and business results.

    Create personalised communication scenarios, measure and evaluate their effectiveness in the context of positive consumer experience and delivering business results.

    DTA helps to use data and technology in a clear and transparent way. It validates the quality of planning and executionof campaigns, including usage of data, measurement quality , transparency of processes and operational efficiency.

WE WORK WITH E.G.

COMPETENCIES

We have the specialized knowledge and experience in the scope of digital marketing, usage of data and technology, analytics and activation gathered in many industries and segments of the market – marketers, tech suppliers, data suppliers, consulting companies, media agencies and publishers.

  • Rafał Wyszyński

    CEO

    For the past 15 years, he has been connecting the world of data, technology and analytics with marketing communication and the businesses of his clients. For 10 years he was responsible for the development of services and competencies in this scope at a leading media group. Most recently, as a Chief Data Officer, he managed the development of the largest DMP platform in Poland and a supplier of user data for the programmatic ecosystem.

  • Igor Ruczyński

    Partner

    He has more than 10 years of experience in digital marketing. Helping clients to simplify internal processes and improve their digital marketing, customer care and sales capabilities by using the knowledge gained while working for a leading European AdTech company and a leading consulting firm and through his Executive MBA studies.

  • Michał Błoński

    Partner

    Throughout the first few years of his career, he worked on the agency side for some of the largest advertisers in the Polish market, helping them develop their business. He carried out and supervised programmatic campaigns. An enthusiast of applying technology in marketing. He spent the last two years working for a large publisher where he helped to improve the AdTech ecosystem.

  • Bartosz Owczarczyk

    Partner

    For over 10 years he was responsible for orchestraiting and coordinating digital marketing and datatech activities for clients in the telecom, finance and FMCG industries. He worked with leading technology suppliers, he was responsible for implementation, standardisation and introducing good practices in the digital efforts of different organizations.

  • Nikodem Sarna

    Partner

    Works with new technologies in advertising since 2012. He gathered his first experiences at the trading desk of a media agency. In the following years of his career, he worked for providers of advertising technologies in London and in Warsaw. By publishing his work and taking part in conferences he contributes to the development of the AdTech industry in Poland and in the region.

    CONTACT US

    DataTech Advisory Sp. z o.o.

    The Focus Building
    26 Armii Ludowej Av.
    Entrance C, 00-609 Warsaw

    NIP: 7010906361

    KRS: 0000771090
    District Court for the Capital City of Warsaw
    XII Commercial Division of the National Court Register
    Share capital: 350000 zł

     

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